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FORM+ROOT

freelance design client

Form and Root is a concrete design company based in southern California. In 2019, I worked with Dana Arnold, the founder and owner of the company, to design the logo and establish the look and feel of the brand.

 

Projects included: designing the logo, selecting the color palette, establishing a style guide, creating business cards, designing thank you postcards, creating brand stickers, and developing the candle packaging system.

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Photography by Dana Arnold and Kate Van Amringe

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